What aspect of a crisis does the term 'risk communication' specifically relate to?

The term 'risk communication' specifically relates to all stages of crisis interaction because it involves the continuous process of delivering relevant and timely information to affected stakeholders. This encompasses initial warnings, ongoing updates, and post-crisis assessments.

Effective risk communication involves anticipating potential crises and providing clear messaging that can help prevent escalation, manage public perceptions, and guide populations toward safety. By addressing public concerns and providing information throughout all phases of a crisis, organizations can build trust and credibility, ultimately leading to more effective outcomes.

This holistic approach ensures that stakeholders remain informed and can react appropriately as situations evolve, reinforcing the importance of clear and consistent communication at every stage of the crisis.